Monday, 5 November 2007
The five properties of Attitudes.
    Attitude Valence - Like or dislike
    Attitude depth? - Degree of like or dislike
    Attitude Resistance - arrrrghhhh can't remember key words.
    Attitude Confidence - Individual's belief in attitude
    Attitude Accessibility - Individual's ability to recall and apply attitude

    ARGH I CAN'T REMEMBER!!!
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